In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

Howard Schultz
Some Similar Quotes
  1. How would your life be different if… You approached all relationships with authenticity and honesty? Let today be the day… You dedicate yourself to building relationships on the solid foundation of truth and authenticity. - Steve Maraboli

  2. We have to dare to be ourselves, however frightening or strange that self may prove to be. - May Sarton

  3. Live authentically. Why would you continue to compromise something that's beautiful to create something that is fake? - Steve Maraboli

  4. What it means to be authentic:- to be more concerned with truth than opinions- to be sincere and not pretend- to be free from hypocrisy: "walk your talk"- to know who you are and to be that person- to not fear others seeing your vulnerabilities-... - Sue Fitzmaurice

  5. There is nothing more beautiful than seeing a person being themselves. Imagine going through your day being unapologetically you. - Steve Maraboli

More Quotes By Howard Schultz
  1. People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

  2. One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure

  3. To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

  4. Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.

  5. There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust.

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